We break down decades of film screenplays into 40,000+ unique plot elements and analyze over 200 million audience profiles to answer the following three questions:
Using Natural Language Processing Algorithms, we are able to understand what combination of plot elements always work which ones don't for a known audience.
At marketing stage, we can help you laser target the people who are most enthusiastic about your content, and thus drive engagement through the roof.
Only knowing who they are is not enough, but how to reach this audience becomes more and more important for any marketing practices.
We have used Greenlight Essentials on a couple of our feature film projects. We use their analytic results as a benchmark to validate our casting decisions, and also as a tool to help our investors seeing the value of our projects. Working with Jack has been a real pleasure. He's professional and gives his independent advice based on his findings. There are some real gem insights that can be found from his numbers.
We used Greenlight Essentials at an early stage of development for several reason and we could not have been happier. 1) To see what the market was like for our films, and to develop or not to develop. 2) To help with casting, and to see how that effected the data if it was showing the success rate as borderline. 3) To feed, eventually, into our marketing strategy. 4) To use as leverage with distributors and to use the data as a source of risk adjustment in our presentation to investors. Greenlight Essential, is the first company that allows the Indie filmmaker access to the big data the studios use. This allows us to develop our films creatively based on an analytic foundation.These strategies are essential in the disruptive landscape we face. Jack Zhang, is a trail blazer and an essential part of our film making.